Google Analytics Individual Qualification

The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.

Google Analytics is widely used amongst many businesses, whether big or small, as their analytic software to assess and improve their Digital marketing strategies to make the most of their investments.

Google Analytics gives Business owners, Developers & Marketers the power to view their websites or apps valuable data. How many web visitors the website receives, the traffic source, how long a user stays on the website, the most popular page, the device they are using, and many more.

Note* You don't have to be certified in Google Analytics to use the platform. 

How to prepare for the GAIQ certification?

Google provides all the study material, so no need for any other material.

Google Analytics for Beginners and Advanced Google Analytics are Academy courses designed to prepare you for the Google Analytics Individual Qualification certification. It is strongly recommended you complete both courses before taking GAIQ.

You'll also get a guided tour of the Google Analytics interface to understand better how it works and the video Lessons are well detailed.

You'll get a short assessment test at the end of each section. Try scoring 90% in each section of the beginner and advanced google analytics academy course before taking the final GAIQ assessment. If you fall short, go through the course again and retake.

Why? Because it is easier to grasp all the content in small parts than to score poorly on the GAIQ certification exam. Also, going through both the courses thoroughly would help you understand the small details in Google analytics that one can easily miss and help you when using the platform.

Time taken for prepation:

It depends on how much familiar you are with google analytics and how much practical experience you have with the Platform.

I'm regularly using the platform for the past year, so it didn't take much time to prepare. 

 It'll take you not more than 6-7 hours to prepare for the GAIQ certification and get certified.

Are you starting from scratch? No problem - The Google Analytics for Beginners course presumes no prior knowledge. But even if you are already very experienced with Google Analytics, you should take this course. If you are unfamiliar with advanced Digital analytics concepts, don't get frustrated; It can take 1-3 days, depending on your skills.

I would recommend you to get familiar with the platfrom. If you don't have any analytics property, you can use the google demo account provided by Google for beginners to use and experiment.

You'll learn potent tools for getting the most out of Google Analytics in this course by Google.

On the other hand, if you are experienced with Google Analytics, you can probably skim through some of the Material quickly and get it done in less than 5 hours. 

Again, 

Once you are done with the Advances google analytics course material, you are ready to take the Google Analytics Individual Qualification (GAIQ) exam!

To pass the GAIQ certification exam:

• You need good knowledge of Google Analytics.
• The GAIQ exam is 90 minutes long and contains 70 questions.
• Score 80% or better to pass- that means you can get up to 14 questions wrong.
• The test is Free of cost.
• And if you fail, you can study some more and retake it in 7 days.
• The course is available in Chinese (Simplified and Traditional), Czech, Dutch, English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, and Vietnamese. You can use the language selector in the bottom right corner of the page to switch languages.

Is GAIQ worth it?

Yes, it is!

There is no downside to taking the GAIQ exam. And, it's not that hard to pass as long as you are willing to put in some time studying.

But not just for the certificate or another point on your resume. Chances are you'll pick up a lot of valuable analytic knowledge.

You can learn in-depth features on google analytics, and you can pass them on to your employers and colleagues if needed.

You'll be recognized as a qualified web analyst, which should open job opportunities or ensure job security as this is a very in-demand position right now.

Analytics is the foundation of SEO, social media marketing, search engine marketing, and more. After passing the GAIQ certification exam, you'll get a thumbs-up image from Google, And you'll get a certificate as well. You can show it to your boss! Frame it and put it on the wall! Link to it from your resume. Be proud; you earned it.