Salesforce Certified Marketing Cloud Email Specialist

Review By: raman aggarwal



Expiry Month


Expiry Year


Time taken to Prepare

10 Days

Resources Used

  • Trailhead & Help Portal

Detailed Review Of Preparation

SFMC Email Specialist is an entry level certification for Salesforce Marketing Cloud and is a prerequisite for other marketing cloud certifications like consultant, admin or developer.

Exam Details:

  • No of questions: 60 - MCQ with 1 or more correct answers
  • Time allowed : 90 minuets
  • Passing score: 65%

Exam Guide:

This exam test one's knowledge around Email studio and how to optimise it to get best possible performance with least amount of effort.

As per studies email is still the most relevant form of commercial and transactional communication with your users hence knowing SFMC email capabilities is a must for anyone aspiring a career in the field of marketing automation. 

This exam covers following topics:

  • Data storage - Lists vs Data Extensions
  • Concept of subscribers, profile center and subscription centers
  • Content builder including migration from classic ui.
  • Email design optimization including CAN-SPAM guidelines.
  • Send Classifications - Send & Delivery profile.
  • Automation studio
  • Journey builder
  • Contact builder
  • Audience builder

By initial looks these topics might look overwhelming but they are quite simple and straightforward. Any person who receives and sends mail can easily understand these basic principle. 

I was fortunate to attend a 5 day instructor led training on the above topics which allowed me access to a sandbox where I can go in and do handson. This helped me a lot in understanding the implementing these concepts. However that was way back in March second week and due to work I couldnt attempt the certification. By the time I planned my certification the training details were not enough as I forgot most of the stuff without practice.

Basically I started from 0 when I started the preparation for the exam and used Trailhead and to read through all these concepts. You can use the following trailmixes for the preparation. They cover almost everything you need to attempt this exam:

Additionally you can look through the videos hosted on Youtube by Marketing Cloud Mojo : and few more.

These should be good enough for you to clear the exam. Please look for some mock tests online and attempt them to get more confidence. 

PS: Try to get access to marketing cloud account(If your a partner or client) or sandbox(Partners might get) as its very important to get familiar with the screens and flows to understand the concept easily. Trailhead do have simulators which can help you but doing handson is always helpful. 

As always, please reach out to me via mail for any further details or discussions.

Benefits From Certification

  • Pay Hike
  • Promotion
  • My Job Needed It
  • Knowledge is Power
  • I just did it for the giggles