Detailed Review Of Preparation

If you're thinking about taking the Marketing Cloud Email Specialist certification exam,there are a ton of resources online to help you study. What follows are the resources and tips I found the most helpful.If you’re working in the system on a regular basis, you will be starting on solid ground already but if you are not even then below resources could be of great help!

First, the Exam Guide is a must: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Email-Specialist-Exam-Guide

(The best practices and message design sections cover concepts that are universal for email programs, so you can definitely cover those quickly with what you already know. Great for those of us who know CAN-SPAM guidelines very well!). I found below resources very useful.

• SFDCfanboy.com has a good series of overview posts that tracked with the content I saw in my exam in May 2019: https://sfdcfanboy.com/2017/11/08/how-i-cleared-marketing-cloud-email-specialist-certification/
• And of course help documentation is your best resource for basic and detailed concepts and capabilities: https://help.salesforce.com/articleView?id=mc_es_get_started_checklist_for_email_studio.htm&type=5

These Trailmix set up for the email certification training are great: 

1. https://trailhead.salesforce.com/en/users/00550000006yDdKAAU/trailmixes/prepare-for-your-marketing-cloud-email-specialist-credential

2. https://trailhead.salesforce.com/en/users/gajendra/trailmixes/marketing-cloud-email-specialist-for-partners

and i liked this playlist from SFMCTrailblazers a lot.

Pay careful attention to the terminology used. The exam had a lot of questions where several answers were almost right or I wasn’t 100% sure I was picking the one with exactly the right wording.There are a number of practice exams and flashcard sets floating around -- some are more correct than others, so be careful with the info you find there.

• https://www.proprofs.com/quiz-school/story.php?title=marketing-cloud-email-specialist-practice-exam

Few important areas could be, like process flows (the proper sequence to building and implementing a query filter, perhaps?), dependencies (a simple send cannot use a Data Extension), and certain activities in Automation Studio( File transfer is needed when encrypting/decrypting a file from/to Safehouse), few Journey Builder concepts.

When you answer a question, there’s a checkbox selector to indicate whether you want to flag it for later review. When you go to the review all section before submitting, the exam tells you how many are flagged. (They’re also marked with an asterisk in the overview.)