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Salesforce Certified Marketing Cloud Consultant


Certification Industry: CRM

Certificate Name: Salesforce Certified Marketing Cloud Consultant

Certificate Issuing Authority: Salesforce

Certification Price: $200 USD

Certificate Validity: 1 Year

Certification Details:

Salesforce Certified Marketing Cloud Consultant credential is intended for individuals who have hands-on experience with the administration of the Marketing Cloud Email Application, made possible by the Salesforce Certified  Marketing Cloud Email Specialist exam. This credential  is enforced for designing best practices  and customizing solutions for customers. The Salesforce Certified Marketing Cloud Consultant candidate is supposed to build personalized emails (AMP script), write basic SQL, review unsubscribes, manifest Marketing Cloud Connect and configure data. The candidates are expected to optimize email campaigns by incorporating certain tools to make data-driven decisions.

Average Salary Range:

USA : $61,062 (Source)

 2,00,000 - 7,00,000 INR (Source)

Benefits:

  1. Increased Marketability - A Salesforce certified professional becomes exponentially marketable due to the reach of Salesforce, which was at $6.7 Billion revenue just two years ago. Despite the fact that the importance of Salesforce certification depends upon one’s organization, Salesforce Certified Marketing Cloud Consultant credential provides a career boost to an individual.
  2. Marketing Practices as a Domain - The Salesforce Certified Marketing Cloud Consultant credential provides an overview of all the platforms associated with the marketing operations. It is ideal for a consultant specializing in operational components.


Examination Topics:

  1. Discovery (15%)
  2. Conceptual Design (12%)
  3. Marketing Cloud Connect (6%)
  4. Account Configuration (10%)
  5. Reporting (5%)
  6. Data Design (12%)
  7. Automation (12%)
  8. Email Build (7%)
  9. Contact Builder (15%)
  10. Journey Builder (10%)

Exam Details:

Prerequisites: Salesforce Certified Marketing Cloud Email Specialist Credential

Number of questions : 60 Multiple-Choice and 5 pretest (unscored)

Passing Score : 68%

Exam Time : 105 minutes

Exam Format For scheduling the exam, click here. The exam can be taken in two formats: 

  1. Onsite Proctored - The exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, click here.
  2. Online Proctored - For an online proctored exam, click here.


Time Taken To Prepare For The Exam: The Salesforce Certified Marketing Cloud Consultant exam preparation requires a commitment of about 40-50 hours using Trailhead Exam Guide, Digital Learning Courses and Instructor-Led Classes.

A certified consultant is required to complete Marketing Cloud Email Specialist certification maintenance modules on Trailhead once per year to renew the certification.

Refer to the this link for getting started with the preparation process of Salesforce Certified Marketing Cloud Consultant.