Salesforce Certified Pardot Consultant Details

Certification Industry: CRM

Certificate Name: Salesforce Certified Pardot Consultant

Certificate Issuing Authority: Salesforce

Certification Price: $200 USD

Certificate Validity: 1 Year

Salesforce Certified Pardot Consultant certification is everything that is related to the implementation of the Pardot application involving extensive Pardot features.

The integration of the Pardot application on the Salesforce platform is required to not only meet customer requirements but also to maintain long-term customer success.

The Salesforce Certified Pardot Consultant credential ensures the administration of successful Pardot solutions. The Salesforce Certified Pardot Consultant candidate should be skilled to map customer goals to pardot features, analyze Key Performance Indicators to meet customer requirements, and understand data governance, data hygiene, data authorization, and organization.

Average Salary Range Salesforce Certified Pardot Consultant :

USA : $100,000 (Source)

India : 13,00,000 - 15,00,000 INR (Source)


  1. Salesforce-Pardot IntegrationThere is a difference between Pardot’s deep integration with Salesforce CRM. It improves the efficiency of the business relationship and the targeting capabilities. Eventually, this leads to improved marketing accountability and prospective marketing communications.
  2. ROI CalculationA certified consultant enables the employers to accurately assess the segments of marketing actually bringing in the sales. A careful interpretation of opportunities to capitalize on can help a business to grow exponentially, with a data management expert on board.

Examination Topics:

  1. Evaluation (17%)
  2. Account Configuration (20%)
  3. Automating Business Processes (17%)
  4. Email Marketing (10%)
  5. Lead Management (14%)
  6. Personalizing the Prospect Expect (8%)
  7. Reporting, Metrics, and Analytics (11%)
  8. Salesforce Engage (3%)

Salesforce Certified Pardot Consultant Exam Details:

A certified consultant is required to complete Pardot Specialist certification maintenance modules on Trailhead thrice per year to renew the certification.

PrerequisiteSalesforce Certified Pardot Specialist Credential

Number of questions: 60 Multiple-Choice and 5 pretests (unscored)

Passing score: 68%

Exam Time: 105 minutes

Exam FormatFor scheduling the exam, click here. The exam is available in two formats: 

  1. Onsite ProctoredThe exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, visit  http://www.kryteriononline.com/Locate-Test-Center
  2. Online ProctoredFor an online proctored exam, visit https://trailhead.salesforce.com/help?article=Online-Proctoring-Completing-Your-Exam-Remotely

Time Taken To Prepare For The Exam: The Salesforce Certified Pardot Consultant exam preparation requires a commitment of about 15-25 hours using Digital Learning Courses and Instructor-Led Classes.

Refer to this link for getting started with the preparation process of Salesforce Certified Pardot Consultant. For more details, log on to the official website

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