Salesforce Certified Pardot Specialist Details

Certification Industry: CRM

Certificate Name: Salesforce Certified Pardot Specialist

Certificate Issuing Authority: Salesforce

Certification Price: $200 USD

Certificate Validity: 1 Year

A marketing specialist who can generate leads through his unique email marketing campaigns and other lead generation tools can give this exam. This exam is more about the experience in the field of marketing and involves a lot of brainstorming, bringing more out of the box ideas. Knowing more about the Pardot platform and using it is also necessary. Knowledge of B2B marketing is also compulsory.

Average Salary of a Salesforce Certified Pardot Specialist:

USA: $56,020 (Source)

India: INR 372,604 (Source)


  1. Job Opportunities - A Salesforce Certified Pardot Specialist is entitled to better job opportunities owing to the highly advanced skills and knowledge that is offered by this certification. It provides an individual with appropriate recognition in its career path.
  2. Salary Increment - A Salesforce Certified Pardot Specialist is considered to be better skilled than other professionals not owning a certification. Therefore, it is evident that with greater efforts come rewards in terms of an increase in the salary.

 Exam Topics:

  1. Visitors and Prospects: 8%
  2. Administration: 11%
  3. Pardot Forms, Form Handlers and Landing Pages: 20%
  4. Lead Management: 24%
  5. Email Marketing: 20%
  6. Engagement Studio: 17%

Salesforce Certified Pardot Specialist Exam Details:

If the credential expires then you have to give the full proctored exam again. You will start receiving email notifications as a reminder to complete your modules.

Retake Fee: $100 + taxes

Total Number of Questions: 60 MCQs

Time: 90 minutes

Passing Marks: 72%

Exam Format: The exam is available in two formats - 

  1. Onsite Proctored - The exam is conducted in association with Kryterion. Registration for the exam must be done 24-72 hours in advance. To locate the test center, click  here.
  2. Online Proctored - For an online proctored exam, click here

Time Taken to Prepare for The ExamIt takes about 3 months in all for a beginner to grasp the concepts. However, a professional might take a lesser amount of time with multiple study aids.

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