Escaping the 9-5 and living the no-strings-attached life of a freelancer is many an office worker’s dream — but is it an attainable one?

Whether you’re keen to escape the dingy corporate cubicle of your day job, or fancy earning a little money alongside your main career, we’re pleased to report that freelancing has never been a more viable option. 

But while it may be more manageable to work on your own terms than in days gone by (thanks in no small part to the remote working revolution), there’s still the question of how easy it actually is.

In this article, we’ll address this question head-on, as we discuss the ins and outs of becoming a freelancer in 2024. 

Why freelancing is booming

The appeal of freelancing is easy to understand. Imagine rolling out of bed, skipping the morning commute, and being in control of your workload. You can choose your clients, projects, and even the number of hours you work. The ability to balance your professional life with personal passions or family commitments is one of freelancing’s most significant draws.

It’s no wonder, then, that freelancing is on the rise. According to the latest figures, the freelance workforce has grown steadily over the past few years — the number of freelancers is expected to reach over 90 million in the US alone by 2027 — with millions of people choosing the freelancer life either full-time or as a side hustle.

But just because freelancing is more popular than ever, this doesn’t necessarily mean it’s a walk in the park.

Identifying your skills

Before you take the plunge into freelancing, the first question you need to ask yourself is: what skills do I have that people will pay for? Whether it’s graphic design, writing, programming, marketing, or consulting, having a skill set that’s in demand is crucial.

The good news? You likely already possess valuable skills from your current or previous job. But the key difference in freelancing is that you’re selling those skills directly to clients rather than working through an employer. For some, this shift feels empowering; for others, it’s daunting.

If you’re not sure what services to offer, it might be worth taking stock of what you do best. Are there specific areas of expertise that set you apart? Do you have a niche that you can leverage? Even if your current skills aren’t fully refined, there’s always the possibility of upskilling through online courses or certifications to make yourself more marketable.

Showcasing your work

Once you’ve pinpointed your skills, the next step is to create a portfolio. This is essential because potential clients will want to see what you can do before they hire you.

If you’re just starting out, you might not have a ton of work to showcase, and that’s okay. Consider doing a few free or discounted projects for friends, family, or even non-profits. Not only will this give you real-world examples of your work, but it’ll also help build your confidence as a freelancer.

Don’t underestimate the power of a well-curated portfolio. Whether it’s a website, a Behance page, or even a PDF showcasing your work, it should clearly demonstrate your skills, the results you’ve achieved, and your ability to meet client needs.

Finding clients

Now that you have a marketable skill and a portfolio, the next step is landing your first clients. And here’s where the real work begins.

Many new freelancers assume that clients will simply come to them once they hang out their “open for business” sign. The reality? You’ll likely need to hustle at first to get clients. Platforms like Upwork, Fiverr, and Freelancer.com can help you find work, but competition can be fierce, especially for beginners. Unfortunately, this also means it’s often a ‘race to the bottom’ when it comes to pricing your services. In a market flooded with thousands of cheap gigs, buyers are unlikely to take a chance on a new seller charging a premium. 

However, one advantage is that companies are increasingly open to remote freelancing. In the wake of the global shift toward flexible work environments, businesses are more willing to outsource tasks to freelancers rather than hire full-time employees. Companies look for freelancers who are not only skilled but also reliable, communicative, and self-sufficient. Being able to deliver high-quality work without needing constant supervision is a trait that’ll get you noticed — and rehired.

Many freelancers find their first clients through networking. Reach out to past colleagues, attend industry meetups (whether virtual or in person), and join online communities where potential clients might be hanging out. LinkedIn can also be a goldmine for freelancers looking to connect with businesses in need of their services.

The financial side of freelancing

One of the more challenging aspects of freelancing is managing your finances. Unlike traditional employment, where you receive a steady paycheck, freelancing income can be unpredictable, especially in the beginning.

It’s essential to get comfortable with negotiating rates and setting your prices. Many new freelancers undercharge for their services because they’re eager to land jobs. But remember: your time, skills, and expertise are valuable. Do some research to see what other freelancers in your industry are charging, and don’t be afraid to ask for what you’re worth.

That said, freelancing does come with some financial responsibilities. You’ll need to manage your taxes, set aside money for health insurance if you’re in a country where that’s necessary, and potentially budget for any slow periods when work might be less steady.

Freelancing pros and cons

Freelancing certainly has its perks — freedom, flexibility, and the potential to earn more money than you might in a traditional job. But it also comes with its challenges, particularly when it comes to stability.

The most successful freelancers are those who are self-motivated, organized, and good at managing their time. Without the structure of a 9-to-5 job, you’ll need to set your own deadlines, motivate yourself to keep working even when there’s no boss looking over your shoulder, and be disciplined about juggling multiple projects.

On the flip side, freelancing can also be lonely. You won’t have coworkers to chat with or a built-in social environment, so if you thrive on collaboration, you may need to find ways to stay connected — whether it’s joining a coworking space, attending industry events, or simply scheduling virtual coffee breaks with other freelancers.

A word on remote freelancing

One of the most exciting shifts in freelancing is the rise of remote opportunities. Thanks to advancements in technology and a global pivot to remote work, freelancers can now work with clients from anywhere in the world. This is particularly beneficial if you’re in a region where certain freelance jobs might not be as in-demand locally. 

Of course, cultural differences and varying attitudes to working life do vary from country to country, so it pays to do your research. If you’re seeking a role in London, for example, you’ll want to check out Remote’s guide to hiring in the UK.

Companies that hire freelancers remotely often look for self-starters who can communicate effectively and deliver results without needing constant oversight. As a freelancer, your ability to manage time zones, set expectations, and meet deadlines becomes critical. If you can demonstrate reliability and professionalism, your remote freelancing career could really take off.

So, is freelancing easy or not?

The answer, as with many things, is: it depends. It’s easier now than ever to start freelancing, thanks to the tools and platforms available. But building a successful freelance career takes time, dedication, and the right mindset.

Freelancing isn’t a quick fix for escaping the 9-to-5, but for those who are willing to put in the effort, it can be incredibly rewarding. Whether you’re dreaming of flexibility, a better work-life balance, or simply pursuing your passion on your own terms, freelancing offers the potential for a fulfilling and dynamic career.

Further Reading:

The Ultimate Guide: Accelerate Your Career Path to Becoming an IT Manager

Tips To Help You When Choosing A Career In The Food Industry