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Salesforce is known as the world’s #1 enterprise platform. It is designed to give you cloud solutions for marketing, customer service, and sales operations. By signing up for Salesforce, you get access to advanced automation and artificial intelligence (AI) tools for all your customer relationship management (CRM) processes.
Therefore, using Salesforce to manage your leads sourced from web traffic is a no-brainer. Salesforce provides a dedicated Web-to-Lead Salesforce solution that is efficient for this process.
If you don’t want to miss out on learning how your CRM platform can enhance marketing processes by managing Salesforce leads, join us in the article below.
What are Leads in Business?
When it comes to sales and marketing industries, leads are people who are potential customers. They can be identified as leads when they approach a business to learn more about its products and services. A lead does not only have to be a person! The term can also refer to a whole organization.
Leads will often want to give their contact details to your business. So, it is essential that you have a way for leads to engage with your company.
Embedding a form on your website to let visitors sign up for a newsletter is a common method to collect lead data. Your business can then deliver newsletters to leads to share information about products and services. This is an easy strategy to try to convert leads into prospects and paying customers.
Since we described leads, it’s only fair that we should also quickly explain the difference between a lead vs. a prospect in this article.
The terms lead and prospect are both used in sales and marketing talk, but they are used to label different types of people. As we learned earlier, leads are potential customers willing to give your business their contact details because they are interested in your products and services. Prospects, on the other hand, are people who have the same qualities as leads but have a very high chance of converting to paying customers.
Strategies to Turn Web Traffic into Salesforce Leads
If you want to automatically add your online visitor details to Salesforce records as lead data, you will need a well-thought-out plan.
For your strategy to be successful, you will need software that can integrate directly with Salesforce and interact with visitors on your website.
Here are a few points on how you can attract leads for Salesforce.
We suggest first tackling UI/UX problems on your landing pages. You can use software to optimize landing pages to be more user-friendly for visitors. Remember to give your online visitors clear instructions with call-to-action features so that leads can submit their details effortlessly.
Another strategy to draw leads in, would be to update your writing content across your website. You want your copy to showcase the value of your products, services, and why customers should want them.
You can also upgrade the quality of your content by offering eBooks or webinars. These types of engaging material gets online visitors excited about your products and services. Don’t be shy, make sure to also offer them a chance to stay updated with your content through newsletters. If they sign up to receive notifications about your content, they are now considered a lead 
When you have a clear strategy on how to engage with online visitors and convert them to leads in Salesforce, you will need software to optimize your process from end to end so that you can scale your marketing and sales goals appropriately.
Salesforce Web-to-Lead Forms
The Web-to-Lead Salesforce feature is a great option to convert your web traffic into leads. With Web-to-Lead, you collect lead data automatically from the forms on your website. Since Web-to-Lead is a Salesforce feature, it syncs your lead data directly to your CRM platform.
We also suggest trying Titan as an alternative to Salesforce’s Web-to-Lead feature. With Titan, marketers can automatically turn web traffic into Salesforce leads. Titan stands out to us since it captures lead data into Salesforce in minutes using no-code forms!
Remarketing
Remarketing is a common undertaking used when managing leads. Marketing professionals use remarketing tasks when they need to follow up and engage with leads who did not successfully transform into customers initially.
As there are already tools for lead management in Salesforce, marketers can easily perform remarketing processes with their CRM platform.
For example, your marketing team can monitor lead interactions on your website and emails through Salesforce. Once the data has been studied, your marketers can divide leads into different groups based on their behaviors and come up with plans to re-engage with the ones that are more likely to convert to customers.
Email Campaigns
Another benefit to managing leads in Salesforce is that you get to connect your processes to email marketing campaigns. Salesforce has many tools to assist you with designing email marketing campaigns that are geared for success.
For instance, your marketing professionals can use Salesforce to build email marketing templates. They can then use these templates for projects instead of creating new ones from scratch each time.
We also know that email marketing campaigns need to be personalized to attract leads, so Salesforce is a great option. The email templates can be customized to match the design of your unique campaign and cater to the needs of your different leads.
Give your Marketers Seamless Customer Journeys
Do you have a customer journey process sorted? The customer journey entails phases a lead will traverse. It starts with a person showing interest in your company and ending with them purchasing one of your products or services.
A customer journey process is beneficial to marketers. It shows them exactly how close a lead is to converting to a customer or how to generate quality leads.
Creating a customer journey process in Salesforce for lead management helps marketers identify leads that are closer to customer conversion. With this information on hand, marketers can design strategies to transform leads to customers and re-engage with leads that need convincing.
Alter your Methods to Turn Online Visitors into Salesforce Leads – Done!
Thank you for reading our article on attracting leads in Salesforce. Websites are the perfect place to engage with potential new customers, so we hope we have given you effective solutions for transforming your online visitors into leads. Remember that the process can be optimized with leading software like Salesforce’s Web-to-Lead solution or Titan.
Good luck on your customer journey!
Further Reading:
Unlocking the power of surveys for Salesforce feedback management
Tutorial on how to create custom domain and url in Salesforce CRM
